Client company:
Organising company:
Performance Marketing Group

The Event

Ipsy is a subscription cosmetics service in which an Ipster, receives a monthly allotment of premium cosmetics Destination Ipsy became the embodiment of the Ipster experience via a multi-event program

To celebrate its 10-year anniversary and gather its community offline Ipsy decided on a series of activations with the centerpiece being the “Glamiversary” celebration in its backyard at Hudson Yards in New York City.
A pink, double-decker, double-expandable trailer (the Ipsy Mobile) along with a third-level DJ booth and banks of tv-screens served as the hub. This one-of-a-kind unit hosted six interior brand stations, three photo opportunity areas featuring oversized makeup product props and a sound-proof tv studio for brands and influencers.