A unique virtual contemporary photography exhibition.
Objective – to find an innovative form of speaking to youth, generate interest about “the greats” of culture and desire to operate in this field.
Each person’s iris contains thousands of invisible shades therefore, it is a unique model of folds. It is like DNA and is more unique than a thumb print. It has its own topography therefore, we are able to create and dress up our vision in a particular art form and genre.
A unique virtual art gallery and contemporary photography exhibition were both created within “The View on the World”. Eyes of 10 world recognized Latvian culture personalities were photographed in super macro mode and exhibited. Every viewer had unprecedented experience by symbolically comparing the view of composer and film director and see artists’ world literally through their eyes.
The exhibition let us catch a glimpse of the deepest edges of human eye and think about the way our worldview affects our ability to create. Photography, psychology, science, virtual reality, communication design, architecture and study of viewers’ own experience all were used to generate the whole exhibition experience.