The virtual opening event of the Nespresso Atelier in Vienna, realized with 360° Cams on a new developed plattform with electro swing king, Parov Stelar inspired thousands of visitors on the web.
The creative innovation was the 360° live stream which has never been done so far as we know: the location could be experienced in 360° without any preinstalled app or software. We wanted to bring the new Boutique experience with all its aspects to the screens of our guests – in a completely corona safe way. Each of the predefined target groups got its own experience. With specific offers for media representatives, who were guided to their press conference, a specialist presentation by Handelsverband Managing Director for business partners, as well as further tailored content through separate on and off moderations for key opinion leaders, influencers, employees and customers, an experience tailored to the respective needs was created.
