8 tractors launched by MF with the “monster” platform and 4 streaming channels for press and customers. Digital event in 15 languages based on the idea that the real stars are the customers!
Even in a continental-scale streaming it is important to make every customer feel to be “the” customer. Everything revolves around their own world: the CEO speaks from a wheat field, the tractors are presented in the factory, all topics are decided by three customer-testimonials who open the event by asking precise and concrete questions. The real stars of the presentation are the customers, not the products.