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The Event

A fully digital World Premiere dedicated and reserved to top Ferrari customers, to present the new SF90 Spider in an extremely technological and innovative way.

The main sources of inspiration were the breathtaking performance of this car, the lack of compromise and the incredible sensations you get when driving.
We thought of a circuit within an imaginary hyper-technological city that, when a mysterious and powerful source of energy passes by, transforms and comes to life. The places that the car passes through are transfigured, illuminated and regenerated.
The whole environment comes to life in a hyper-realistic way: it is the very power of this car that reverberates among the skyscrapers of the city. At the end of its run, the car shows itself in all its majesty within a hyper-technological set: the ultra-modern harbour of this ultra-city.