In the midst of the pandemic, Google needed to keep in touch with their costumers. We created an intelligent 3D campus, a 100% digital platform, which feels like travelling into a Smart City.
Our idea was to virtualize and create a digital copy of the “Torre Picasso” space, and to present it as a virtual interactive city with a 360 degree functionality, to strengthen the enterprise culture and digital economy. We created an intelligent 3D campus with Google’s branding, which allows us to travel to a smart city. This way, when the user logs into Google DMT (Digital Marketing Transformation), it becomes a unique experience, just like travelling to a theme park or a 360’s showroom. This helps maintaing the feeling of being able to live a complete Google experience without phisically being there.
