After 125 years, the ISU World Allround Speed Skating Championships returned to Amsterdam, at a public pop-up skating rink at the holy ground of the Olympic Stadium. The CBvNL welcomed more than 120,000 skating visitors and hosted the Championships for more than 50,000 spectators.
For the first time ever, an ice-skating championship was placed in a historical context. The graphic design, based on the work of Dutch artist Hendrick Avercamp, provided a visual context for the venue, and for all communications.
