Bea World Festival
Audi Salomon Quest Challenge

Audi Salomon Quest Challenge

Client company:
Audi + Salomon
Organising company:
Unit Elements

The Event

Audi Salomon Quest Challenge is a competition designed to enjoy a great experience in the snow surrounded by your friends and family. It is a multidisciplinary test in 3-people-cells, where you can participate in 2 categories:
-Challenge: Where all members are +18.
-Family: Where at least one of the 3 members is between ages 8-16 and at least one of the 3 members is +18.
Teams have 3h to get the highest score by overcoming the challenges that can be found in the ski station with their map.

In order to create the most innovative snow event, we selected 4 important ski stations in Spain (Baqueira-Beret, Formigal, Masella and Sierra Nevada) and suggested a new and dynamic competition format. Teams had to face really technical challenges (giant slalom, bordercross, banked slalom, speed ski and freeride) and also fun games, such as orientation or photo hunting.
We offered an experience only available to professionals, with chrono systems updated on real time, that allowed us to discover who was the winner.
There would also be a village where brands could place their products, and where families and non-participants would find other activities to enjoy.