Bea World Festival
Swarovski Light Festival 2019
  • BEST B2C EVENT (< €500.000)
  • Brand Experience
  • Cultural Musical And Sporting Event

Swarovski Light Festival 2019

Nationality:
Germany
Client company:
Swarovski Tourism Services GmbH
Organising company:
insglück Gesellschaft für Markeninzenierung mbH
Year:
2020

Category Winner

2nd BEST B2C EVENT (< €500.000)

The Event

The Light Festival was held at Christmas for the first time. We created a heavenly story and composed a Christmas atmosphere – with interactive light and audio installations that are touching and fun.

We develop an interactive concept with a more in-depth storyline:
Under the Motto “Christmas in Heaven” the spectacular garden and exhibition architecture surrounding the Giant will poetically brought to life. We bring back the true brilliance of Christmas and compose a heavenly festive atmosphere – with interactive light and audio installations that are touching and fun.
Interactive installations add to the fascination and emotional appeal of the experience. Visitors participate in the process by using sensors and touchscreens to activate the sparkling art installations and bathe the garden and exhibits around the Giant in atmospheric light.
We create an extraordinary time-out destination, with surprises and experiences that put a sparkle in people’s eyes and touch their hearts.
A heavenly production that inseparably link the Swarovski brand with Christmas, deliver straight to the hearts of the visitors.
It’s like Christmas in Heaven!