Bea World Festival
170th anniversary of CDP: the inauguration event

170th anniversary of CDP: the inauguration event

Client company:
Cassa Depositi e Prestiti
Organising company:
Ninetynine Srl

The Event

The celebrations for the 170th anniversary in the presence of the President of the Republic, of the highest offices of the State and of the most important exponents of economy&finance.

Cassa Depositi e Prestiti has turned 170 and asked Ninetynine to create an event to celebrate its history. The agency kicks off the celebrations organizing the institutional ceremony inside the Ex Poligrafico e Zecca dello Stato, a building in disuse for more than 10 years.
An area of 17,000 sqm, a majestic building that develops around a courtyard of almost 3,000 sqm.
A monumental building, which rises on 7 floors with immense ceilings and infinite corridors.
And an idea: create a grandstand 6 meters high, covering the facades with 200 linear meters of tulle, to leave guests with the perception of experiencing an exciting institutional event constantly evolving with a coverage of 2,000 square meters, 12 meters high and a volume of 22,000 cubic meters and a 120 sqm stage surrounded by a led wall of more than 100 sqm.