Bea World Festival
Ship Launch HANSEATIC inspiration
  • Brand Experience

Ship Launch HANSEATIC inspiration

Nationality:
Austria
Client company:
Hapag-Lloyd Cruises
Organising company:
Event Service RS GmbH and CC Cruise Company GmbH & Co KG
Year:
2020

The Event

350 VIP guests in expedition boats experienced a multimedia christening show on Hamburg’s Elbe river, with 3D architecture mapping and live acts on and in front of the 3,000sqm hull of the vessel.

A ship launch staged as an expedition: in line with the claim “THE WORLD AHEAD OF US”, the ship was turned into a floating stage for a virtual journey around the Earth, and guests turned into explorers: seated in zodiacs and barges on the Elbe river, which was temporarily closed for other traffic, they followed a multimedia show with 3D architecture mapping and live acts on and in front of the 3,000sqm hull of the ship.

Technical and nautical facts:
5.4 trio bytes of media show data volume
19,230 images in a 12-minute 3D mapping show
11 high-performance 31k projectors with infrared tracking to balance the tidal range of 2m
276 special effect lights
8 radio links and one UHF frequency for wireless audio and video transmission
3 tugboats for positioning the sound and launch pontoons
27 zodiacs carrying VIP guests on the temporarily closed Elbe river
4 additional barges for guests and media representatives
1 paddle steamer for the hybrid event with live streaming for the staff