With the integration of innogy the future of the new E.ON begins on „Day 1“. How can we connect more than 70.000 employees across Europe? The answer: an interactive radioshow by and for colleagues.
The aim was to produce an authentic and innovative format addressing sensitive and complex information in everyone’s native language, as well as to reach all employees equally. Therefore, we took the medium radio onto a next level – an interactive web radio created by colleagues for colleagues. It was easy to access on every mobile device and gave the possibility to join from everywhere. Since impact and topics of the integration differ from country to country, every radio hour was dedicated to one of the countries. The radio was broadcasted on 13 regional streams and translated in 10 languages simultaneously. One main studio was installed overnight at E.ON’s headquarter in Essen. The radio show was hosted by 3 main moderators and 14 alternating country-specific co-moderators from E.ON and Innogy. The programme structure was built on information, entertainment and interaction. The prime time slot was dedicated to the E.ON story and E.ON‘s Board Members with their personal messages.