Client company:
Access Live Communication / Live Nation
Organising company:
Access Live Communication / Live Nation

Category Winner

The Event

IDays Festival 2018 is the main rock festival based and produced in Italy. After the great success of  2017 edition in terms of audience, headliners, bands, brand sponsor, content and media value generated, 2018 edition was based in the great venue of Expo Milano.
More than 170.000 people joined the 4 days festival, from 21st June till 24th.
A huge 20000 sqm village, hosted 14 brand sponsor and 3 media partners in order to generate engagement activities and experiences for the public.

2018 I Days edition will be remembered with the image of Expo’s iconic venue, which re opened to the public after the great success of the Universal Exhibition of 2015. This venue has been elected for the current and next years as main venue for live music and rock festival in Milan.
For the first time in Italy I Days presented two different mainstages, following the tradition of the greatest rock festivals in the world, such as Primavera sound, Glastombury and Loolapalloza.