Bea World Festival
Audi e-tron extreme: Interior Experience
  • Media Event

Audi e-tron extreme: Interior Experience

Nationality:
Germany
Client company:
AUDI AG
Organising company:
STAGG & FRIENDS GMBH
Year:
2018

The Event

The Audi e-tron marks Audi’s entry into a new era.

Our concept idea: This time, the spotlight shines not on the actors and artists that normally take center stage in front of a 650-strong audience at the Royal Danish Theater. Instead, the spotlight is now exclusively on the purely electric-powered premium SUV – the Audi e-tron. The vehicle remains veiled in its specially designed e-tron camouflage, allowing the spotlight to focus on the vehicle’s versatile interior—much as it might underscore a beautiful ballet dancer, give prominence to some strong character acting or accentuate an opera star’s virtuoso performance.