Bea World Festival
Immagina. Media Meeting

Immagina. Media Meeting

Client company:
Generali Italia S.p.A.
Organising company:
Alphaomega Srl

The Event

Standing breakfast with walk about of the guests through a 3D press kit, transformed into a path of multimedia installations.

The Media Event Generali. Il Futuro inizia prima is an unconventional communication meeting, in both form and content. An appointment at 8:30 a.m. at Spazio Edit in Milano Isola, the historical home of the Grazia Neri Photographic Agency. Forty journalists (press, web and tv) for coffee and a standing breakfast walking through a 3D press kit. A path of multimedia installations and interactive stations designed in tune with the minimal style of the loft, a gallery of self-explanatory elements on the themes of the meeting, some of which manned by representatives of Generali, available to the press’ guests for explanations and live insights.