Client company:
L'Oreal Professional Product Division
Organising company:
Gattinoni Group

The Event

Show of Hairstyling to present the last trends of the sector at a professional level. Involve and excite the audience, transmit the know-how in a spectacular and surprising way.

The world hairstyling icons have shined like stars on stage to guide professionals, present at the event, towards the new hairstyling trends.
The star became the emblem of the show, characterizing the overall communication: from the logo event to the stage, till the videos content and the artists performance.
After an opening video, the welcome speech of the General Manager of Oréal Professionnel has launched the emotional video. Entrance to the stage of La Pina and Diego, hosts of the event, who kicked off the main part of the show: the alternation of the greatest international artists of Beauty. Many different worlds, ever-changing settings and spectacular performances, created ad hoc for each hairstylist on stage. The event ended with a dj set and a barman freestyle.