February 2022. Ninetynine wins the tender for the “F1-75 Global Launch” of Scuderia Ferrari, placing the new car at the center of an engaging narrative articulated on several points of view.
Ninetynine develops an integrated, content driven and multi-dimensional project in line with the trend topics of the moment and consistent with the pillars: innovation, performance, passion. It is with a morphed animation of the car’s outline that we kick off the teaser phase, retracing the team’s 75 years. The appointment at the event is relaunched weekly by new contents, which with a crescendo of emotions activate the global supporters.
The ambitious project was articulated through a relevant teaser phase, a virtual event, a phygital event, a social engagement strategy, the Global Press Conference and the Meet & Greet with connected fans from all over the world and partners present in Maranello.