The Ferrari CMD event: pioneering, amazing, incredibly varied.
Its uniqueness lay in having to bring together different purposes for different stakeholders at different times and locations.
Ninetynine wins the tender with an integrated and coherent project based on innovation and wonder.
Immersiveness and technology are elegantly balanced both for the private preview of the thoroughbred – through a special multisensory setting – and for the introduction to the more complex themes of the industrial plan, told through an innovative exhibition.
A path of dynamic LEDs guides guests through the exhibition to the conference room, representing the contents that metaphorically pass from the exhibition to the audience and contribute to changing the atmosphere of the room as the topics covered vary.
Made with an innovative independent LED dot technology, the track is transformed into the largest screen ever made in the world for the celebration of the brand’s 75th anniversary.