Bosch Rexroth at Hannover Messe 2022

Bosch Rexroth at Hannover Messe 2022

Client company:
Bosch Rexroth AG
Organising company:
MCI Deutschland GmbH

Category Winner

The Event

Bosch Rexroth presented itself in a fresh new setting. The focus of the staging was on the meta-themes “Factory Automation”, “Digitalization” and “Sustainability”, which are inevitably interrelated.

The unique staging concept combines industrial automation technology positioned on the physical model factory with interactive 3D animations and multimedia show elements to create a holistic hybrid system. And the large floor-to-ceiling LED wall extends the modular hybrid show floor to infinity. In this intelligently controlled Hybrid Shopfloor, innovative software functions can be displayed in real time at every stage of the value stream. Depending on requirements, the virtual twin can also be sent into the future: meaning that technology that is still only in the planning stages can beintegrated into the process.
The highlight: The powerful storytelling machine: With the integrated “Modular Storytelling Engine” it is easy to create target group-specific presentations and generate enormous added value for the audience and Bosch Rexroth. And the further development of software and hardware solutions can also be integrated quickly.