Each year, Cartier presents its high jewelry collection in different cities such as St. Petersburg, Lisbon, Lake Como, Paris or London. This year, Madrid has been chosen to host this exceptional show.
The creativity on this event involved many different areas.
The architectural one, in which we had to create a fantasy world in a building that was not used in the last 30 years. Based on the name of the Beautés Du Monde exhibition, Jaime Hayon created a world of arches that reviewed the different forms of arches throughout history, dividing the space into 5 different kingdoms, each with its own colour and type of arch lodge. Resources such as fiberglass manufacturing, lacquered on wood, metal structures with different finishes and ribbed arched glass were used. There was also an Immersive Experience in which the guest could enter the inside of a jewel. The opalo.
In the Gala Dinners Events we had the Tridimensional Mapping that included a projection on the façade with real dancers in the windows.