E.D. are an experiential media showcasing and sharing all the innovations of EDF Group to its entire ecosystem of partners, press, customers, officials, employees. In 2021, it turned into digital.
Innovation is at the heart of the EDF group’s DNA. This is a major lever of its strategy, at the service of its individual customers, businesses and communities, and of the transition to a low carbon society.
Under a communication signature “energies that change everything”, the idea was to keep the distant audience interested in a distant connected experience by creating exclusive content and interactivity, and by transforming a digital event platform into a digital innovation.
The Electric days digital experience is imagined as a true showcase of this commitment: based on a playful Electric Days universe, the map is allowing easy and immersive navigation between conferences and content while offering a deep exploration of the whole innovations of the Group. All along its personalized journey, each participant is free to access to premium talk and demonstration from a live channel, take part to expert talk and virtualy experiment solution.