When pandemic closed all doors for a live experience, we saw this as a welcome opportunity to disrupt and innovate, taking India’s oldest & largest circus, Rambo Circus online as ticketed Circus show.
We stuck by the classic saying ‘the show must go on’, if not on-ground, online!
The solution was to make the audience smile while enjoying their most loved Circus characters on their personal screens. We launched digitally ‘Life is a Circus – A Virtual Fundraiser Entertainment show for the artists of Rambo Circus’. The audience could help the cause by donating a generous sum on the Link or do their bit by buying a ticket, in any case the money was directly credited to the welfare of the circus.
Going right through the pandemic, the challenge was for us to translate & recreate the live experience into a completely digital one. We brought to life a transformational experience, despite the restrictions imposed across the country, following all safety protocols and ensuring a flawless, digital experience. As the Joker became the protagonist bringing the Circus alive, we trained the artists who knew only to perform with live audiences, to perform for the camera.
