The Annual Stakeholder Meeting in a digital format, set in the Bayer “living room” with new interaction formats and dynamic, flowing camera images presented a highlight among the DAX corporations.
Creating the images, we focused on a certain flow and dynamic, as well as a closeness to the speakers. With a mixture of stable and dynamic cameras – such as a steady cam and a ramped crane, constant dynamic cutting and movement of the cameras – we kept the attention high, guided the focus of attention and portrayed closeness and authenticity.
The lighting and production design, ever so slightly changing its colors, created a dynamic in the setting itself.
Moreover, Bayer integrated a couple of special features for the audience:
• Entering questions beforehand
• Extended inquiry during the event
• Sending in video comments beforehand, which were fully integrated in the event and the special digital platform
The Bayer General Meeting showed a great response.
