We had to launch ZeroZeroZero, the Tv show by Sky Original that unveil the secrets behind the drug trade. We needed to find a disruptive idea that dived people in the heavy atmosphere of the series.
ZeroZeroZero unveils how, despite all the investigation, the cocaine trade never stops and keeps traveling all around the globe. Drug dealers always find new ways to deliver cocaine, hiding it in any kind of goods. Even those we use every day.
That’s why we opened ZeroZeroZero Store: the first store of goods used to deliver cocaine.
ZeroZeroZero Store was a tangible proof of what’s going on everyday around the world, making an invisible business visible for the first time.