The design of a store experience in an eSports event brings up security issues. The Fortshop was born to answer this problem and inspired impactful Old West scenography, activation and communication.
The idea was born precisely from the security issues raised. A fort like those of the Old West. A trip to our childhood cowboy games. A safe shelter from the “Indians” that invade this kind of events. The Fortshop was born. A shop that is literally a fort.
All the scenography, wardrobe, activations and communication dived into the Western imagery. And the gold rush was on!