A hybrid event between online and offline in which the radio hosts of Radio Deejay during their “Tour de Fans” were able to refresh themselves in very special rest-station “Autogrill”.
Autogrill are usually on motorways, or on long-distance roads. But the “Tour de Fans” takes place by pedaling! So how to allow a refreshment in the bike routes among the most beautiful Italian landscapes?
The idea: Casiraghi Greco&, supported by its partners, set up itinerant Autogrill along the route, where radio hosts and their cycling friends were able to refresh themselves with the most classic of Autogrill products.
