To organize a live broadcast event with a technologically superior method for our authorized dealers and services, in a way that resembles our physical meetings.
To organize a live broadcast event with a technologically superior method for our Arcelik and Beko Authorized dealers and services, in a way that resembles our physical meetings, since we have not been able to get together due to the pandemic. We designed 3 different 3D worlds for our 3 different brands, designs reflecting the 2021 brand strategy according to separate brand guides. Sustainabilty for Arcelik, home concept for Beko, digital transformation for our authorized services. We have benefited from all the blessings of technology. We blended virtual with reality. We decided to use the technologies such as Extended, Augmented, Virtual and Mixed Reality. We have listed the areas where we can make an impact. A live show, an experienced MOC, animation of the figures and discourses we want to underline, creating a friendly atmosphere with the right speaker selection.. In terms of sales, we gave a car prize with a lottery as a reward that befits a profitable year for our company.