The creation of a holistic and innovative brand experience. GROHE X is now the main hub for all Grohe communication and an essential element of all global marketing efforts. “It is a Milestone”.
Since the beginning, Grohe was looking at this porject as more than just a single virtual event. The idea of “GROHE X” was born: a digital communication tool, tailor-made for their different target groups. GROHE X offers very own and individual experiences full of information, inspiration and interaction, target group specific and personalized, driven by stories, with different types of media, live and on demand, with valuable dialogue opportunities, and multiple user touch points. GROHE X is designed as an interactive digital platform that serves as an event stage, showroom, trade fair alternative, communicaiton portal and content channel for all partners and professionals – dynamic, user-oriented and tailored to the individual interests of each visitor. The intention behind GROHE X is to offer direct exchange with experts and to present service-oriented offerings such as tutorials and specialist events. To reach Grohe’s stakeholders throughout EMENA, the plattform is multilingual.