Electrify all Chinese Consumers with the launch of the Volkswagen ID.4 models. Their first fully electric cars under the new ID. label in their by far biggest market in the world: China.
Selected guests, press, VIPs, KOLs and celebrities were invited to be part of the ID.4 Lauch Event. They’re the inspiring gamechangers that perfectly embody the ‘ID. It starts with me.’ movement and we’re welcomed at the purpose built waterside pavilion in the high-tech city of Shenzhen. Here they were fully submerged in the commissioned and purpose driven art, fashion and design that was specifically created for ID. campaign. After a seamless transition into the reveal show, they were treated to an epic drone show and invited to be the very first to pre-order the new ID.4 models onsite.
For the almost 100 million online viewers, the experience actually might even be better. They were treated to a deepdive broadcast with two famous hosts integrally taking them into the whole event. In similar fashion as we know from Victoria Sectret shows, people got exclusive behind the scenes footage combined with additional celebrity interviews and insights in the ‘ID. It starts with me.’ movement.