Bea World Festival
PlayStation®5 (PS5™) worldwide launch

PlayStation®5 (PS5™) worldwide launch

Client company:
Sony Interactive Entertainment
Organising company:
Balich Wonder Studio

The Event

To celebrate the global arrival of the new Playstation5 a chain of spectacular light projections across 25 different geographic took place. The Italian activation took place in Venice.

The Italian activation for the launch of PS5 took place in Venice to celebrate the arrival of the new generation console.
The famous location was the setting for a floor projection of almost 2,400 square meters, giving life to an unexpected visual show.
Thus, for the first time, the historic pavement used to welcome tourists from all over the world, hosted the language of video games, playing with geometric projections of the unmistakable icons of the brand. The show of lights and projections was captured by 5 cameras to maximize the effect of the projected images, enhancing with style and a particular ‘scenic’ effect, the contrast between an icon of history and architecture such as Piazza San Marco and the visual language of gaming.