Create an audacious and incredibly impactful launch event that makes the kickoff of Korea’s premium car brand Genesis into the Chinese market the talk of the country, even the world.
Selected guests, press, VIPs, KOLs and celebrities were all invited to be part of the Genesis Brand Lauch Event. They were welcomed in a purpose build pavilion in arguably the coolest location of Shanghai, right on the Bund straight across the famous Pudong skyline. Here they experienced the uniquely designed immersive brand home through interactive multimedia content and innovative fashion entertainment. All basically as buildup to the event highlight.
Through a dynamic presentation that merged design, art and fashion with all brand content and product information about the two first Genesis cars launched in China, it all still felt like a ‘normal’ spectacular launch event. But then we literally took it to the next level. During an interactive indoor drone show, the curtain behind the stage dropped to reveal the stunning Shanghai skyline. Exactly 3281 drones took off to tell the in awe audience the story of the genesis of Genesis. While setting an official Guiness World Record.