A 50-years celebration for a beautiful self-made family business active in the field of self-adhesive products. Book launch for 350 guests + official handover to the 3rd generation company holders.
We created a “fairytale feel” campaign image to tell the story right, giving it a warm and cozy family feeling. Revisiting the past – Reinventing the future showed on an old typewriter combined with future “matrix” images. The typewriter referred to the writing of the book that started 50years ago.
The book idea came to live in a fully designed stage adding a 7m by 4m book frame being one out of 4 projection screens. 3 other screens where placed as “pages” of the book showing our campaign image at the start of the event to becoming the playground for our VJ further on the evening. An extra stage had a representation of the “author” of the book, sitting at his old desk role playing with his Muse that was inspiring him from a 5.5m high Sway pole in the room. The actually talked to one another while guests were entering the room making the fairytale feel come to live.