Client company:
Federazione Italiana Giuoco Calcio

Category Winner

The Event

Fan engagement, sponsor activation. From 10 June to 6 October, 2021.
The hospitality house that since 1998 has accompanied the Azzurri on the most important international events.

Casa Azzurri is a proprietary format with three senses:

CASA AZZURRI ITALIA: for the first time this year open to the general public and fans. A place where people can once again get together and live, united in a common passion for the Azzurri. A welcoming home, full of entertainment content, safe, with restricted entry and bookings made via the ‘Casa Azzurri’ app.

CASA AZZURRI MEDIA CENTER: a space dedicated exclusively to Italian and international journalists. At the Centro Tecnico di Coverciano, which hosted the National team for 40 days during the European Championships, 3 in-house TV studios (RAI, RADIO RAI, SKY and MEDIASET) and a press room were set up, in which 20 press conferences and 6 official photo shoots were held.

CASA AZZURRI ON TOUR: The format was also used in Germany for the Belgium-Italy match that took place in Munich.