DIGITAL X – Europe´s leading digitalisation initiative. Our aim: to reach more than 20.000 participants live. Not in an isolated exhibition hall with artificial worlds but in the heart of cologne.
With DIGITAL X 2021 we had a strong vision to revolutionize the congress and event market. With a new concept that brings people together in their natural environment: restaurants, cafes, bars, theaters, etc. to join Europe´s largest Businessfestival live in Cologne. In times of the Covid crisis, a vision that has raised many questions. How to bring more than 20.000 people together – live? 3 months later the vision became reality: more than 20.000 participants joined DIGITAL X 2021 live on an area of 2 million square meters, 5 stages with nearly 300 Topspeaker, 100 locations, Entertainment acts, Food markets etc. The result: outstanding press feedback across all media. Talk of Germany – and Europe. The world exhibition of digitization. DIGITAL X 2021 was the defining topic on LinkedIn, in online- and specialist magazines and in the tabloid media. DIGITAL X 2021 dared to do something that no one previously thought was possible.