Client company:
National Committee for the Remembrance of Capitulations 1945 (a.k.a. Wageningen45)
Organising company:

The Event

With various activities surrounding the Liberation Flame, Wageningen45 is distributing their message about the importance of freedom in NL and abroad for more awareness for this generation and onwards

In order to make the significance of Wageningen extra powerful, the Liberation Flame became a core symbol to pass on the story of freedom to everyone in NL. By spreading the flame throughout the NL you provide momentum and context for sharing stories. In order to appeal to as many target groups as possible, several forms have been chosen to embody this. For example, a television program has been made, in collaboration with theatergroup Theater na de Dam and public broadcaster NOS. Live from Wageningen, with Hotel de Wereld as decor (enhanced by video mapping), different stories from now and then are told through inspirational and theatrical performances. This was broadcasted on national television, but also experienced by a live audience, after which 1500 runners spread the Flame throughout the NL. The starting point for passing on this Flame lay with the Difference Makers. These were 14 designated persons, who make a difference in today’s society, as the veterans did for us in 1945.