Bea World Festival
IE University, Graduation 2019-2020
  • B2I Digital/Hibryd Event

IE University, Graduation 2019-2020

Nationality:
Spain
Client company:
IE University
Organising company:
MKTG Spain
Year:
2020

The Event

IE wanted to stage a memorable yet virtual graduation for over 3000 students from across the world. A 12-hour-long event full of engaging activities and, of course, a graduation ceremony.

The core creative idea consisted in creating a ground-breaking and exclusive virtual hybrid event without losing the essence and formality of a ceremony befitting of such as prestigious institution. The event covered the graduation of students from 7 of the university’s schools, educational sessions and fun interactive activities to engage students and celebrate with them this important day.
The physical part of the virtual event took place at a Madrid located 300m2 recording set with unique scenography, an 8m LED wall, LED floor and the latest AV technology (XR Virtual).
80 professionals were necessary to make the event happen. 3 days of recording were required prior to the event to produce large parts of the content.
The event included contributions from 10 of the university’s deans, high profile speakers and students with 7 real time broadcasts via YouTube, something never done before in Spain.