Organize three conventions to present the 2020 communication campaign and the marketing plans to the shareholders and the Cattolica sales network and create a show to convey the corporate identity.
The presentation of the new plans has been transformed into an immersive format in the Cattolica world and in its brand identity. Three events united by the theme “Roots. Tomorrow in our history”, a concept represented by a tree with the Cattolica man at its center, rooted in the territory and looking towards the future, which has become a multimedia art installation. A central arena, an expo area arranged like an agora and a great show were the set for an experiential journey through the history of a human reality that knows how to evolve and to grow. The skyline of Verona, the headquarters of the company, and of other typical places of our nation were the background for engaging speeches and short films that went to compose a feature film. The result was a popular novel with the guests as protagonists. The highlight of the event was a concert divided into several acts that brought the different arts together in an authorial show tailored on the values of Cattolica.