The event was a combination of gala dinner and conference executed between two days. This convention is the most relevant event of the year as they are one of the biggest regions in BMW.
The creative idea emerged from our concern to change directions, to break the conventional, to bring technology and elegance together creating both a futuristic and mesmerizing scenography.
Our challenge was to develop a 360º proposal which was personalized and innovative for BMW Asia Pacific’s regional convention. For this, we constructed the creative concept, claim and scenography proposal (for Gala dinner and also conference) combining it with two core pillars which were essential for BMW. The first one was to transmit to our guests that they are the main focus for the brand and the second one is, undoubtedly, that they are who lead the brand to success.