Organisation of the 21e BEA Awards in Belgium. We introduced the concept “Share the Spotlight” to stimulate more co-operation and respect within our industry.
We created “Share the Spotlight”. Not only winning agencies should be in the spotlight, but the entire event industry. Our objective was to bring more love and respect.
First goal was to create a team of experts behind the organization. To show this, we always worked with min 2 competitors for each element; 2 av suppliers, 4 caterers, 2 venues, … Suppliers teamed up and showed this during the entire process. For the first time in years, there was a TEAM of experts truly involved. Showing respect for every aspect of event organization was also visible in the event; eg showing crew catering, backstage, … During the day we had live presentations in front of jury and audience from agencies, clients, suppliers & students. Everyone could attend and be convinced about the best cases. We reduced the number of awards from 16 to 1 winner per category (4), to make it more exclusive AND we stopped the ‘free tickets policy’, so everyone paid for tickets, thus increasing the value of the event.