Bea World Festival
got2b @GLOW – Festival Hub

got2b @GLOW – Festival Hub

Client company:
Henkel AG & Co. KGaA
Organising company:

The Event

The co-creation line of got2b and Dagi Bee was launched at the beauty convention GLOW by dm. The goal was draw the young offline and online audience into the fascination of the brand and its new line.

We composed a festival hub that creates connection through the foundation of a magic atmosphere, a moving community, and electrifying acts. A live-communication scenery that emotionalizes and incorporates the crowd on a physical and psychical level to open their minds and to make them want to stay forever. We created a feel-good atmosphere, which gloried the trendy design of the Coachella Music and Arts Festival as well as sparkled in the product design and color scheme, pink, purple, turquois and holographic. While entering the got2b festival hub, through the butterfly and flower gates, the visitors felt the grass under their feet and the bass of the DJ Sounds under their skin. The glittery sea container, with the DJane as the pre-act, towered above the crowd, just like a stage on a festival. The stylish interior design complement this extraordinary interaction between the brand and the visitors. A brand activation that sets trade fair communication to a completely new level.