Bea World Festival
Dardust’s Wearable Live Performance
  • Use of Technology

Dardust’s Wearable Live Performance

Nationality:
Italy
Client company:
Sony Music & Spotify
Organising company:
NEWU Srl
Year:
2020

Category Winner

1st Use of Technology

Special Prize

1st SPECIAL MENTION FOR BEST CREATIVITY

The Event

To celebrate Dardust’s new album,we created an immersive wearable showcase which gave deaf people the opportunity to “wear” a live music performance thanks to an innovative technology: the Soundshirt.

The goal of the project was to the launch the new album by Dardust, S.A.D. STORM AND DRUGS, international music producer and artist. Composing this album, Dardust was inspired by the German philosophical concept of “Sturm und Drang” and sublime which becomes in today’s world “Storm and Drugs”: a journey and a reflection on the contemporary, an exploration of how technology is the cause and cure of that discomfort, that sublime abyss that must be crossed to reach ecstasy.
For Dardust, music is the one and only tool to reach the sublime, a vision which is shared by Spotify whose committed to “allow everyone to enjoy an immersive artistic experience that enables us to empathize with each other and to feel part of a greater whole.
The “big idea” was then to use a wearable tech to help Dardust & Spotify to fully reach their vision of total experience and accessibility: we made the deaf “hear” live music, even if for just one, sublime, night.