The R+V celebrated its 100st anniversary by giving something back to society. A one year sustainable public campaign, a relevant, innovative future festival and a celebration with all employees.
The idea was, instead of just celebrating oneself, to give something back to society. The R+V wanted to create a relevant, German wide platform discussing and supporting sustainability and the possibility for shaping the future together.
So together, we created the year long campaign: #MISSIONMITEINANDER (“mission together”). It started with the sustainable construction of two tiny houses that in its technology where self supportive, meaning they contained cameras, audio, screens and streaming technique in order to stream weekly discussions over 5 months into the social media channels. The discussions & experts came from all areas of sustainability and together with the platform & Social Media presence, motivated over 1000 projects to apply for financial and personal support of overall 1.6million Euro.
As two highlights of the tour, a digital opening event and another hybrid event 100 days before the anniversary where dynamically filmed & streamed in between the two tiny houses …
