Home Festivals by OBOS, is a sponsorship campaign that connected OBOS, who build homes, with the audience of music festivals. The target audience could win the complete festival experience at home.
In order to reach our key objectives and connect OBOS, who builds homes, with the music festival attendees, we took the entire music festival experience, with artists, atmosphere, DJs and vibes – and set it up in peoples homes, with the campaign «Home Festivals by OBOS».
The decision to take the sponsorship activation out of the festival grounds and do it in people’s home, allowed OBOS to create an experience outside the music festivals – aligning with their mission to create life between houses, and in this instance even inside the houses.
All you had to do was send us a picture of where you wanted to host a home festival. Wether you wanted a home festival in your living room, your kitchen or even in your shower. The winners could invite all their friends or enjoy the home festival all by themselves. After the home festival, all the attendees also got tickets to the real music festivals.
|Sala Ospiti / ROOM 4||Norway||Just Cruzin’ Production||OBOS||Unexpected Use Of A Space|