To fully immerse attendees into a new interactive brand experience following COVID, launch a transformational project to associates and stimulate interest into our world of wellbeing.
Olympia Park Munich, allowed us to double our capacity to 20,000 and create different areas throughout the venue. Each had its own identity and focus on different things to discover: Activate, Connect, Share and Splash. Always celebrating our passion to help people live well.
Live streaming the morning’s key business updates from executives increased our reach (89 countries), during which time we maximised production levels to enhance engagement.
As part of the festival we hosted mixology sessions, showcasing Lifeplus’ superfoods for guests to try.
We shared knowledge via QR codes dotted around the site on wellbeing: from mood boosting techniques to the importance of ‘Me time’ and more.
The activities and music we booked used local instructors and musicians, supporting local talent and acting sustainably.
We took conscious choices throughout including plant a tree instead of goody bags and a ‘public transport’ fee within the ticket price.