W COLLECTION

Launch of the ‘W COLLECTION’ the new product range by Whirlpool. The objectives, business partners oriented, are to make attendees feel the new specifications of the Whirlpool Products and strengthen the Whirlpool reflex to final customers (Kitchen, BG, Retail, …). FC2 selected the brand new event venue of the Hippodrome of Longchamp in Paris. The exhibition area was fully organised to create an attendee journey through products and digital assets guided by Whirlpool specialists.

FC2 agency selected the brand-new event venue of the Hippodrome of Longchamp in Paris. The exhibition area was fully organized to create an attendee journey through products and digital assets guided by Whirlpool specialists. It was also a showroom to make the W COLLECTION DNA live around topics such as Design, Connectivity, healthy eating, nutrition, daily programming … FC2 also integrated a Whirlpool app, ‘Sensing Your World’, which allowed the attendees to create their personal customer profil and to visualize their avatar on a panoramic animated screen. Invited by Whirlpool, Thierry MARX, the french 3 stars chef, realized cooking master class during live shows, putting forward the new functions of the Whirlpool products (programming, cooking assistance …).