Bea World Festival
2018 Nissan Leaf Launch

2018 Nissan Leaf Launch

Client company:
Nissan Motor Company Ltd.
Organising company:
George P. Johnson and Spinifex Group

The Event

As the world’s best-selling Electric Vehicle (EV), the new 2018 Nissan LEAF is the epitome of Nissan Intelligent Mobility. More than just a vehicle, it is your trusted partner, anticipating your every need making your ride through life safer, smarter and more exciting.
Our launch event demonstrated the new 2018 Nissan LEAF is “Powered by Intelligent Mobility.”

The all-new Nissan Leaf represents a unique milestone in the evolution of human mobility. Therefore, the reveal story created by Spinifex demonstrates Nissan’s enthusiasm to exceed in response to the challenges facing society and the role of automobiles in our daily lives. Stunning projection mapping painted the floor, the back wall and the side scrims with light to fully immerse the audience in a multi-dimensional story outlining the Leaf’s connectivity to technology, the home and many parts of our lives. The Leaf is a central actor in the story of sustainable energy and the conduit to a ‘smart life’ through its high-tech services.