Bea World Festival
Gambrinus Den / Gambrinus Day

Gambrinus Den / Gambrinus Day

Czech Republic
Client company:
Plzensky Prazdroj
Organising company:
MVP events

The Event

Developement and realization of a new beer festival located in the city centre to support the perception change regarding the quality of the beer brand Gambrinus. Unique concept with maximum number of seating with table service and draft beer served by the glass.

Although there is a persisting idea that during music festivals and mass events the only way to serve beer is in plastic cups at the stand because of logistic, economic and safety reasons.