Bea World Festival
Volkswagen Group – shaping the future
  • Convention
  • Media Event

Volkswagen Group – shaping the future

Nationality:
Germany
Client company:
Volkswagen Group
Organising company:
insglück Gesellschaft für Markeninszenierung mbH
Year:
2018

Category Winner

3rd Media Event

The Event

A 3-day innovation journey making Volkswagen’s future viability, the Group’s know-how as well as its innovations in the field of Future Mobility” come alive and thus, turning them into a long lasting experience.

Under the tagline H2H communication, the shaping the future”-event enabled the journalists an intense personal exchange with the employees of the various departments as well as with their managers such as Michael Mauer (design), Johann JJ” Jungwirth (digitization), Martin Hofmann (IT) and Axel Heinrich (research and development). The guests were invited to have a look behind the scenes for exploring the processes before the final product.

A close communicative interplay of the various topics and teams  (design, IT, digitization, research and development) as well as the efficient use of synergies (X-Shuttles, Vfl Wolfsburg team bus, presentation of four autonomous driving concept vehicles).

360° audience: from media representatives to kids and families (12m2-city model of the future at Autostadt)