FCA chose Simmetrico to coordinate the most important event in the Group’s 2018 calendar, at the Balocco Proving Ground near Vercelli, on 1 June. Under the supervision of the FCA team, Simmetrico coordinated an international pool of creatives. A new building was constructed on the track to host the market convention. Attended by the FCA board and investors from 4 continents, the event was a global media success.
FCA chose Simmetrico to coordinate the huge task of organisation, staging, vehicle displays, market and press conference.