Bea World Festival


Czech Republic
Client company:
William Grant & Sons Irish Brands
Organising company:
Fox Hunter s.r.o.

The Event

We realized a very unconventional roadshow around Ireland in a unique vehicle brought all the way from central Europe. A classic Tullamore D.E.W. branded three-wheel Velorex was the perfect medium to catch people‘s attention; the vehicle has a strong connection to the product‘s character and as we expected, coupling the Velorex with Tullamore D.E.W drew huge interest on site resulting in lots of social media activity.

We brought the idea to use the legendary Czech-made Velorex three-wheeler to a branded communication medium into reality. A car with a strong connection with Tullamore D.E.W. even if these two brands had no prior combined history, and Velorex had probably never before been on Irish soil. Both brands are in no doubt legendary, were affordable to everyone, although today they are regarded as premium products. The history of both brands is firmly connected with tradition and the art of production, and with their qualities they are both unique with no competition. Moreover a three-wheeler helps to reinforce the fact that Tullamore D.E.W. is the only whiskey in the world which is triple distilled, matured in three different types of casks and blended with all three types of Irish whiskey.